Creating a branded product from a technological innovation

ALIA is revolutionary method of irrigation. Its inventor has contracted Jaap to help him communicate the benfits and advantages of the system to potential investors and clients. Through a series of workshops with the client, Jaap has developed a clear and concise product story, a product brand and visual identity, a range of illustrations and infographics and condensed the 1,5 hour presentation into a 3,5 minute animated video. Allowing ALIA to generate more attention, resulting in negotiations with market leaders in the field.