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project

Gamification and UX Design for Mobietrain

Mobietrain

2019

Gamified mobile learning

Jaap: Gamification consultant & Visual Designer

How do you help workers to keep their professional skills up to date without spending too much time? How can we motivate learners to keep learning? Together with my team at liftov I’ve designed the complete experience of this fast growing and award winning learning platform. Starting from scratch years ago, they now service clients such as Decathlon, BMW and Ahold. Based on a motivational learning concept we’ve designed a multitude of practice formats, a reward system and all the visuals and copy. What makes this project special is the combination of micro-learning with gamification. Users and clients love this product, because learning is easy to start and fun to keep doing. Behavioural design in action! My contribution to this project:.Behavioural Design.Gamification.Product Design.Visual Design(for Liftov)

Deliverables
Gamification strategy. UX design. Visual design. Design of Mobile learning formats.
Responsibilities
Jaap: Creative Direction | UX Design | Visual design | Gamification consultancy.